La Roche Posay

“Examine Your Skin Blemishes!” is a social awareness campaign run by La Roche-Posay Laboratoire Pharmaceutique and under the patronage of the Polish Dermatology Association which is meant to bring awareness to and increase knowledge about the issue of skin cancer. Part of the initiative included the Fight Against Skin Cancer Day during which Poles were encouraged to take preventative measures. A conference was organized on cancer issues and a network of dermatologist offices were specially set up for the occasion where patients could be examined by skin disease specialists. The offices had a laboratory style which give the patients a sense of trust.